How Do We Price Property?

Price is one of the most significant factors potential buyers consider when looking at a property. You do not want your valuable investment to be either under-priced or over-priced – but how do you know what is appropriate? How can you tell what the market will respond to? As your Pacific Union agent, I will help you realize the optimum value for your property.

• Prepare and review a comparable market analysis. This will help determine a pricing strategy for your property.
• Our associate may recommend obtaining certain inspection reports prior to marketing and review the impact they have on pricing.
• Provide you with a Seller's Cost (or Net) Sheet that projects the approximate costs of sale.
• Provide you with updates of market activity in a format that works best for you. This includes:
  1. Newly available comparable properties.
  2. Recent sales of any comparable properties.
  3. Price reductions on available comparables properties.
  4. Expired or canceled listings of comparable properties.
  5. Communication from other sales agents and potential purchasers.
• Outline your options and make recommendations based on market conditions and your personal situation.
• Review the pricing strategy as needed.

Taking Your Property to Market

"What is being done to sell my property?" is a reasonable question to ask your agent. Our associate will create a marketing plan specific to your property. Our associate will educate you about the decision-making process buyers go through so that you may use that information to your advantage. Our associate will then implement the plan to bring your property to market in the most attractive light.

• Determine a strategy for positioning the property.
• Utilize the most appropriate marketing resources to alert potential buyers to your property.
• Maximize the power of the Internet and the MLS (Multiple Listing Service).
• Expose your property to a wide group of potential buyers and to our broker network to generate interest from a number of qualified parties.
• Reach out to friends and neighbors who might know of people interested in living in your neighborhood.
• Utilize our global relocation network, GMAC Global Relocation, if appropriate.
• Manage all inquiries on the sale of your property.
• Monitor and communicate feedback I receive along the way.
• Evaluate the results of actions I take along the way.

First impressions count. Before inviting buyers into your property, you'll want to be sure you've done everything to make it as attractive as possible. There are many ways to improve your chances of a sale and as your Pacific Union GMAC Real Estate sales agent I will discuss these with you.

• Advise you as to how to present your property. This may include recommendations for cosmetic changes such as painting, clearing the yard, and arranging the best way to "stage" your property for a visit from potential buyers.
• Advise you as to whether to obtain a professional inspection prior to placing your property on the market. An inspection generally presents a clear picture of the physical condition of the property and allows us to anticipate issues that may arise during the transaction. (This is not intended to preclude buyers from obtaining their own inspection.)
• Advise you as to whether to purchase a one-year property protection warranty for the buyer of your property.

Some people enjoy negotiation, others dread it. Either way, when it comes to selling your property it is important to have a capable negotiator on your side. My experience will be available to you at every step.

• Discuss approaches and strategies for negotiating and recommend what I consider to be the best option for each circumstance.
• Assist in negotiating the best price and terms for your property given existing market conditions and your personal situation.
• Assist in evaluating the qualifications of any buyer that makes an offer on your property. I will make available a mortgage specialist to arrange for a mortgage approval if requested.
• Assist you in reviewing the conditions in the offer and their potential impact on the transaction.
• Revise the Seller's Cost (or Net) Sheet and calculate net proceeds based on the negotiated sales price.
• Help you make informed decisions.
• Counsel you on your options for the presentation of offers on your property.

During this time (typically between 30 and 60 days), Our associate will be there to assist you in handling crucial details so that deadlines are met in order to bring your transaction to a smooth, successful close.

• Verify that escrow has been established, deliver a real time calendar of events, and monitor contingency periods and inspections.
• Attend inspections as practical or at your request.
• Strategize with you as to the results of the preliminary title search upon receipt and per contract guidelines.
• To the extent possible, monitor the purchaser' loan to review that the process is running smoothly.
• Provide you with timely updates on the status of the closing process.
• At your direction, actively market the property through the contingency period and beyond based on market conditions.
• Provide you with copies of all documents executed by both parties which are received by me.
• Offer you an opportunity to evaluate the services you received via a post-transaction survey from an independent company named Quality Service Certification.

Our Estates Division Program

Pacific Union's Estates Division was formed in 1989 with a simple plan--to build a Bay Area wide network of professional real estate agents who understand the special needs of the owners and buyers of luxury property.

Luxury Home Database. We maintain a current and complete database of luxury properties throughout the Bay Area. At a moment's notice we can give you the specifics of properties that are sometimes hard to find; their availability, background information and sales history.

Bay Area Wide Network. Our Bay Area Wide network is connected through fourteen offices strategically located in Alameda, Contra Costa, Diablo Valley, Marin, San Francisco, Napa Valley, and Sonoma County.

Dedicated Professionals. Pacific Union Estates agents are seasoned professionals trained to listen, learn and succeed in helping you achieve your goals. Each office has a core group of top producing agents who have dedicated themselves to the art of marketing and selling luxury properties.

Upon listing your home with Pacific Union, you will receive the following features of our Estates Marketing:

Print Advertising

• duPont Registry-A Buyer's Gallery of Fine Homes magazine
• GMAC Real Estate Luxury Market Report
• The Wall Street Journal

Online Advertising